Fairway has expanded into the Atlanta market with the latest addition of Simply Green to its brand portfolio.
"Expanding our footprint in the Atlanta area is strategic to our growth strategy and complementary to our existing service areas," says Greg Harbison, CEO of Fairway. "We are thrilled to bring such a high quality and growing business as Simply Green into the Fairway family of brands."
Founded in 2004 by Don Smith, Simply Green is best known for how it leverages plant growth regulators in its lawn care services.
“We were very exclusive with the business we would join,” Smith says. “We were impressed from the start with Fairway’s openness and mutual value to provide the best experience for customers and employees alike. We knew quickly we had found our new home.”
Greg Clendenin and The Clendenin Consulting Group served as the sole financial advisor to Simply Green.
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