Fire Stone Home Products Changes Name

The new name - Outdoor Greatroom Co. - reflects the company’s business direction.

Fire Stone Home Products, manufacturer of stylish Outdoor Room settings including fireplaces, pergolas, gas and electric grills, furniture, and lighting announced it will be changing its name to “The Outdoor Greatroom Company” effective immediately.

The company has operated as Fire Stone Home Products for more than four years. However, as the product line has expanded to include more than 100 items in the outdoor living category, the name change more appropriately identifies their current offerings and direction.

“We are really excited about our new name,” said Dan Shimek, President and CEO of The Outdoor Greatroom Company. “When we started the company our product focus was mainly on our Cook Number Grills. While the grills remain the heart of the Outdoor Greatroom, it has become apparent that the opportunity is to offer an expanded product line that helps the consumer create the outdoor living experience. We feel that the new name allows us greater access into that market while clearly identifying to the consumer what our product line is about.

"It also allows us to build on our internet domain names OutdoorGreatrooms.com and OutdoorRooms.com, Shimek added. "With people spending more time at home, the timing for an Outdoor Greatroom couldn’t be better. It is something that can be totally enjoyed and at the same time add value to a home. Research indicates that Outdoor Rooms are a great investment for home owners. The American Institute of Architects (AIA) reported that outdoor living is the number one growth category and the largest category of request for design support in the home.”

The Outdoor Greatroom Company offers coordinated groups of stylish outdoor furniture, gas and wood-burning fireplaces, gas and electric grills, modular and custom grill islands, gas campfires with tabletop surrounds, infrared heaters and romantic gas and solar lights. An integral part of this program is the many architecturally versatile pergolas in wood and fiberglass that help to create an outdoor oasis.

The products can quickly transform a basic backyard into a paradise-like setting for family and guests. They create a gathering space with the look and feel of a luxury resort, all in a comfortable, private backyard.

Additionally, the company has advanced the state of the art in the gas and electric grill category. The technology is based on the proprietary Cook Number System. Simply put, the 10 unique settings take the guesswork out of grilling! These grills not only consume half the amount of energy as standard grills, they also help the average griller become a backyard professional. The Gas Grills combine electronics, convection technology and patented single-burner efficiency to make 30,000 BTUs cook like 60,000. The Electric Grills costs only 10-15 cents per hour to operate and are ideal for smaller cookouts.

For more information , call 866/303-4028 or visit www.OutdoorGreatrooms.com.