CLEVELAND - Gathering customer desires and preferences during an initial meeting for a potential irrigation project can lead to more accurate quotes and satisfied customers.
Irrigation contractors can benefit in designing and bidding projects by gathering some vital customer information when first meeting with a potential client. It is important to know that customer’s experiences with previous irrigation projects, if any, so a contractor can improve upon any problems with a current system and also keep those features that a customer likes about his or her system.
Important information to collect during that visit can be in the form of an irrigation lead qualification profile, which may include the following questions:
- Name: ____________________
- Address: ____________________
- How did you hear about our company?
- Referral
- Magazine
- Yellow Pages
- Other
- Have you had an irrigation system before?
- If yes, who installed it?
- What brand system did you have? Do you prefer that brand?
- How many estimates will you request?
- What is your installation time frame?
- Since all irrigation systems are not equal, would you consider quality over budget price?
- How long have you been in your current home?
- How do you water your lawn now?
- Do you do a good job watering now?
- Rate the condition of your lawn (1 = sad; 10 = lawn of the month).
- Rate the condition of your landscape (1 = sad; 10 = landscape of the year).
- Are you aware of drainage problems at your property?
- Would you consider enhancing your property with additional landscape, walls, borders, trees, decks, sidewalks, driveways, etc.?
- Would you like a night lighting demonstration?
- Have you considered seasonal lighting?
- Would you like our Web address?
- Would you like to receive our newsletter?
Once the above information is gathered, an irrigation contractor can take the information and come up with innovative solutions to a potential customer’s needs. The results of this survey will lead to meeting customer expectations, which helps strengthen the image of the irrigation company.
The author is Internet Editor of Lawn & Landscape Online.
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