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CLEVELAND, Ohio – In a move to serve all professionals in the snow and ice removal industry, GIE Media announced today that the former publisher of Snow Business magazine will now publish Snow magazine. GIE Media’s Snow magazine will contain all of the publication’s copyrighted content and materials formerly appearing in Snow Business, a registered trademark of the Snow & Ice Management Association (SIMA).
This shift, coinciding with a less-formal association with SIMA, is the next logical step as GIE Media strives to provide a truly independent voice for the entire industry. GIE Media’s circulation base offers unmatched reach among industry owners and managers, who comprise a majority of the 36,000 snow and ice removal professionals to receive Snow magazine. Snow will be the only snow management industry publication audited by BPA.
Subscribers will continue to receive comprehensive industry news and information in the pages of Snow magazine. Snow magazine will feature unprecedented industry coverage, achieved through the guidance of a newly hired Editor-in-Chief Mike Zawacki, the continuing contributions of Snow magazine’s industry-leading editorial staff, the SIMA and other respected industry pundits.
“We’re delighted to announce Snow magazine and its mission to be the consummate source of news and information, while presenting all sides to every issue,” says Ron Lowy, publisher of Snow magazine, “We are committed to remaining a strong partner of SIMA through sponsorships, complimentary advertisements, and by providing a platform for their continued industry correspondence.”
Readers of Snow Business can now find Snow magazine online at www.snowmagazineonline.com.
GIE Media has delivered award-winning, industry-leading business-to-business publications for 25 years. Serving professional horticulture, public health, recycling, snow management and specialized manufacturing industries, GIE Media offers its clients a wide-range of marketing and communication opportunities within its comprehensive group of leading magazines that include Snow Magazine, Golf Course News, Lawn & Landscape, Pest Control Technology, and Recycling Today. Each of GIE Media’s 10 publications provides the most relevant and useful news and information available in their respective industries. Visit GIE Media on the Web at www.giemedia.com or call 800/456-0707.