GIYP to Launch New Directory Model to Target Search Ads for Users

PHILADELPHIA, Pa. – Bringing a new level of depth and relevancy to online marketing, the Green Industry Yellow Pages (GIYP) announced today that the company will expand their national yellow pages directory into a variety of streamlined media directories.

The new directories will allow customers to pick and choose where they want their business, product or service listed and will give users the opportunity to find content that is directly relevant to their search. 

“By streamlining the directories, we are better able to serve our customers and our customers’ customers who are searching for relevant products,” says Steve Cissel, CEO and founder of GIYP. 

Currently, users can access all of the listings in the national GIYP database through the online directories of GIYP’s media partners. Under the new model, set to launch on the first of the year, businesses will select one or more of GIYP’s media partners’ directories to advertise in.

 “The new program allows green industry businesses to pick and choose which directories are most appropriate for reaching their audience,” says Steve Cissel, CEO and founder of GIYP.  “For example, a consumer brand company may choose to be listed in Garden Design and Today’s Garden Center but not in Ornamental Outlook.”

For more information about GIYP, please visit www.giypinc.com.