Grasses, Greenhouses Contribute Big Dollars to Alabama Economy

Alabama's green industry, often overlooked as part of the state's agricultural scene, could finally get the recognition it deserves in light of a new Auburn University (AU) study that shows it is the largest cash crop in the state, contributes $1.9 billion annually to Alabama's economy and provides jobs for almost 31,000 Alabamians.

The study – a joint effort by AU, the Alabama Nursery & Landscape Association, the Alabama Turfgrass Association and the U.S. Department of Agriculture – is the first-ever comprehensive economic analysis of the state's green industry, which includes nursery and greenhouse, turfgrass and sod and lawn and landscaping operations as well as retail businesses that sell plant materials and related products.
 
"Talk about the largest crop in the state, and most people think of cotton," said AU Agricultural Economist and study coordinator Deacue Fields. "This study, which was long overdue, clearly illustrates the tremendous and far-reaching impact of the green industry to Alabama."

A breakdown of the different sectors of Alabama's green industry shows the state's 767 nurseries and commercial greenhouses contribute almost $306 million to the economy and employ 4,319 workers. In addition, Alabama's 69 turfgrass and sod operations employ 1,030 workers and represent $99 million in total impact. The lawn and landscape sector, which includes only the 1,029 state-licensed operators and not those operating without a license, gives more than 8,500 people jobs and boasts an economic impact of $645.4 million.

Data from the study show Alabama ranks third in the nation in turfgrass and sod production and 16th in nursery and greenhouse production.