Harrell’s Fertilizer to Serve Florida’s Lawn Care Market

Harrell’s Fertilizer is expanding into the lawn care market by establishing a lawn care group to serve Florida landscape professionals, the company recently announced. Harrell’s is a producer of custom-blended fertilizers and a distributor of pesticides and grass seed to turf and ornamental professionals.

"Expanding into the lawn care market is a natural extension for Harrell’s," says Harrell’s President and CEO Jack Harrell, Jr. "Bringing Harrell’s custom blending capabilities and personalized solutions and services to the professional lawn care industry aligns with our strategy to grow our business and position in the green industry."

Harrell’s enters into the lawn care market by establishing a lawn care group headed by Vernie Pickhardt, formerly of Verdicon, and consists of six initial sales representatives covering Florida and Southern Alabama. Pickhardt, a graduate of the University of Florida and past Florida Pest Management Association president, brings more than 35 years of lawn care expertise to Harrell’s.

"Harrell’s is thrilled to have Vernie lead the lawn care effort,” Harrell says. “His extensive experience and relationships within the industry will be instrumental in expanding Harrell’s vision and reach into the lawn care market.”

"I am very pleased to join the Harrell’s family of employees," Pickhardt says. "Harrell’s reputation of excellence in service, integrity and value is why its name is well respected throughout the green industry, and I look forward to continuing those traditions and growing its success."