Harrell's launches 2026 Business-Building Event Series

Harrell’s has announced its 2026 Business-Building Event Series, developed in partnership with The Lawn Care CEO.

These in-person workshops and multi-day events are designed to equip lawn care owners and operators with practical strategies to strengthen leadership, improve financial performance, build teams and scale businesses.

“Our customers are more than accounts. They’re people building livelihoods, teams, and legacies,” says Jack Harrell, III. “Partnering with The Lawn Care CEO allows us to deliver meaningful, real-world business education that helps lawn care professionals grow with confidence while staying rooted in people-first values.”

2026 Business-Building Event Locations & Dates

• January 22, 2026 — Ashland, MA
• February 26, 2026 — Dallas, TX
• June 11, 2026 — Charlotte, NC
• June 17–18, 2026 — Orlando, FL
• August 5–6, 2026 — Asheville, NC
  
• November 19, 2026 — Tampa, FL
  

Each event is sponsored by Harrell’s and offered at no cost to attendees. Meals are provided, and participants are responsible only for travel and lodging.

Attendees will cover vision setting and strategic planning; financial health and profitability insights; building scalable, operational and agronomic programs; marketing fundamentals for lawn care businesses; and leadership, culture and team development.