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“With this warranty program, qualified wholesale nurseries can offer their professional installers multi-year extended warranties on the plants they sell,” explained Margie Boccieri, HMI’s vice president of corporate development. Boccieri said installers in turn will be able to offer the consumer a level of protection never before available in the green industry. “And since the program is institutionally underwritten, there is no long-term financial risk to either the nursery or the installer. It is a win-win deal for wholesalers, installers and consumers,” she added.
The extended warranty program is being hailed by the American Nursery & Landscape Association, a leading green industry trade organization. “HMI has been working diligently for over two years to introduce to our industry sales-aid products that have until now been unavailable,” remarked Bob Dolibois, ANLA executive vice president. “We are pleased that HMI has been able to develop this extended warranty product, which is certain to benefit wholesale growers, installers and the entire industry. I applaud their efforts and look forward to more new developments.”
Boccieri adds, “We are delighted to be able to support and market this revolutionary product to the industry. It is our opinion that by increasing consumers’ confidence in their investments in plant material, they will buy more and larger plants. HMI is excited to help roll out this new program to the industry and we’re pleased to be able to offer it first to select members of our Premier Nursery Network.”
To qualify for the initial extended warranty program, nurseries will be required to meet specific sales and product criteria. To learn more about this warranty product or HMI’s Premier Nursery Network, visit www.moneygrowsontrees.com.