Hunter Industries Announces Donation Partnership With Project EverGreen

Recognizing the importance of promoting well-maintained green spaces to consumers, Hunter Industries took time during the Green Industry Expo to announce a new partnership with Project EverGreen to help further expand the organization’s consumer education projects throughout 2006.

Beginning Nov. 1, Hunter established a voluntary matching contribution program whereby its Preferred Contractors can redeem points earned on Hunter product purchases for donations to Project EverGreen. “Professional irrigators who are part of our Preferred Contractor program earn one point for every $10 they spend on eligible Hunter products, and can redeem those points for merchandise and other items that can help build their business,” explains Jeff Bine of Hunter’s market development office. “In our new partnership, Preferred Contractors can use their points in an effort to give back to the community donating them to Project EverGreen.”

Bine explains that Hunter’s Preferred Contractors now have the option to submit a claim for their points in Project EverGreen’s name. In doing so, 45 cents will be donated to Project EverGreen for every point the contractor redeems. Moreover, Hunter will match 100 percent of the contributions made by its Preferred Contractors throughout the United States and Canada. Additionally, Hunter has plans to provide irrigation system components and materials, free of charge, for use in selected Project EverGreen landscape renovations and consumer outreach projects in 2006.

“Hunter has always given back the community, and we’re very proud of this new partnership,” Bine says.

Hunter CEO Richard Hunter agrees. “Establishing this partnership with Project EverGree provides our professional contractors an opportunity to form yet another valuable association within the industry and throughout their own communities,” he says. “Specifically, this program enables thousands of Hunter Preferred Contractors to participate in Project EverGreen programs at the local and regional level with the support of our company.”

In taking advantage of this new partnership, Hunter’s Preferred Contractors will also have access to a wide array of Project EverGreen promotional pieces for use in sales, marketing and educational efforts among their existing and potential clients.

“People like to be assured that they’re making the right choice when it comes to preserving green spaces, not only because of the environmental benefits, but from an economic and lifestyle standpoint as well,” says Den Gardner, executive director of Project EverGreen. “This commitment often starts right in their own backyards, but we have seen time and time again how such benefits spread throughout an entire community.”

Gardner adds that successfully promoting the value of green spaces among consumers requires help from green industry professionals. “They’re the face of Project EverGreen and we appreciate Hunter paving the way for their contractors to participate,” he says.