Husqvarna Enters Motorcycle Business – Again

Exactly 100 years after entering the motorcycle industry, Husqvarna AB is jumping back into the business.

The parent company of a green industry manufacturer Husqvarna North America originally began making motorcycles in 1903 – but sold out in 1987 to Cagiva, an Italian manufacturer. Now, a century after the original operation began, Husqvarna has reached an agreement to acquire a minority holding in Agusta Motor SPA at an undisclosed price – with an option to further increase this holding. Agusta develops, manufactures and sells off-road motorcycles under the Husqvarna name through dealers around the world.

“Motorcycle enthusiasts in the U.S. are likely already familiar with the Husqvarna name in that arena,” said David Zerfoss, president of Husqvarna North America. “Our return to the motorcycle business will enhance our reputation for top quality equipment and create expanded brand building opportunities. ”

Husqvarna North America offers forest, lawn and garden power equipment for all applications. This re-entry into the motorcycle industry will add even more variety to its parent company’s current mix of offerings.

“The motorcycles have contributed significantly to the creation of Husqvarna as a leading brand for engine powered products like chain saws, and made the brand familiar in many parts of the world,” noted Bengt Andersson, chairman of Husqvarna AB.  “As the Husqvarna motorcycles continue to demonstrate world-leading performance, they help make the Husqvarna brand stronger, and strong brand names are crucial to our business.”