Husqvarna Marketing Campaign Focuses on Outdoor Enthusiasts

Husqvarna announced the Company’s new Husqvarna Brand marketing campaign, “Master Your Great Outdoors.”  The campaign, based upon consumer insights, is designed to engage landowners and homeowners that desire professionally proven outdoor power equipment for their outdoor projects.

The program will educate consumers and help drive traffic to Husqvarna Total Source servicing dealers across the country via a comprehensive integrated marketing campaign that includes: 

• Two sets of National TV, Radio and Print advertisements: One focuses on Husqvarna’s professionally-proven products engineered for power, precision and performance; the other spotlights the “masters of outdoor power equipment,” or Husqvarna Total Source Servicing Dealers, who provide customers with expert knowledge, advice and service.
• A Web-based resource portal, www.masteryourgreatoutdoors.com, which includes expert outdoor advice, maps and charts with information on the optimal time to seed, fertilize and aerate, and a neighborhood forum where users can chat and learn from virtual neighbors nationwide. The site will also feature quarterly Web contests to spark consumer interest and engagement.
• The “Great Outdoors Sweepstakes” offering consumers who register via www.masteryourgreatoutdoors.com a chance to win an outdoor adventure package, encompassing hiking, horseback riding, fly fishing and more. 

“Husqvarna outdoor power equipment users rely upon servicing dealers for the best products, expert advice and service,” says Dave Zerfoss, president of Husqvarna Forest and Garden Company. “Our ‘Master Your Great Outdoors’ initiative raises visibility for our Total Source servicing dealers, providing them with additional resources to give Husqvarna users the best possible buying, service and user experience to help them master their great outdoors, with Professionally Proven Products from Husqvarna.”

Visit www.masteryourgreatoutdoors.com for rules; the contest began April 1.