BlueBird International, a division of Husqvarna Turf Care, will close its Denver operation and consolidate manufacturing capabilities in Beatrice, Neb. – a move that the company said will allow it to better serve its customers and optimize production while reducing costs.
According to Husqvarna Turf Care President Anders Berggren, the consolidation will help support and grow the BlueBird brand, which is a key component in the company’s long-term strategy. “In a continuous evaluation of our business model, our goal is to improve deliveries to our customers and optimize our manufacturing capabilities while reducing costs,” he said in a press release. “Over the long term, the consolidation of the two operations will help us to better service our customers’ needs and improve our competitive position.”
Due to the Denver plant closing, 50 to 75 employees will be added to the Beatrice facility, the release reported. In addition to commercial mowers currently being manufactured at that location, the plant will also produce aerators, dethatchers, seeders, sod cutters, stump grinders, collection systems, lawn vacuum systems and engine lifts. New products under the BlueBird brand will be introduced later this year.