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For more information about the Interior Industry Growth Initiative click the following:
Additionally, the following PDF files include more information about submitting case studies to Focal Point Communications:
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HERNDON, Va. - Interior landscape companies are being asked to submit their best success stories to the Plants At Work program to help promote the interiorscape industry. Plants At Work is an industry-wide marketing campaign for the recently launched Interior Growth Initiative, which is an organized effort to form marketing strategies for interiorscape business owners to raise the profile of the interior industry among its client base.
As part of Plants At Work, interior landscaping business owners are encouraged to send in case studies of projects that have benefited clients by having plants in the workplace. Focal Point Communications, which is designing the campaign, is asking those business owners to nominate their best and highest profile customers and send in before and after photos and testimonials for the specific projects.
Companies with the best success stories will receive free publicity for their business, as the success stories will be pitched to local and national trade and general market media. Use of the success stories also spotlights companies’ best customers and promotes the interior landscaping industry to the general public and targeted industries.
Interior business owners interested in submitting their success stories for possible inclusion in the Interior Growth Initiative campaign should contact Focal Point for case study guidelines at 818/920-6622.
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