IronPlanet, an online auction company for used construction and agricultural equipment, sold €3.22 million (US $4.24 million) of equipment in its first European online auction, which was held Jan. 28.
“We are very pleased with the results of our inaugural European auction," said Tom Cornell, managing director of IronPlanet Europe. "The number of auction attendees, active bidder participation, a global buyer base and strong prices clearly demonstrated the value of IronPlanet’s online auctions. I think the greatest testament to the success of our first auction has been the tremendous positive feedback we have received from both sellers and buyers who participated in the auction."
The auction drew a global audience of more than 2,100 attendees from 126 countries, selling 118 items. It featured equipment from suppliers throughout Europe including Finanzauto S.A. of Spain, McCormick & McNaughton of Ireland, Pon CAT Rental of Denmark, Liebherr of the U.K., JLG EMEA and other suppliers from Belgium, France, Germany, the Netherlands and Poland.
The next auction is slated is for Feb.24.