The Independent Turf and Ornamental Distributors Association (ITODA) presented Demie Moore of Aquatrols Corp. of America with its Distinguished Service Award.
Presented by the officers, board of directors and membership, the award was given at the organization’s summer meeting “with gratitude for long and dedicated service to the independent turf and ornamental distributors industry and ITODA.”
For many years, Moore chaired ITODA’s Professional Development Committee, which plans all of the organization’s educational programming. She also has lent her support to many ITODA communications and marketing activities and has served as a support to the board of directors in many other capacities.
Moore currently heads Aquatrols Commitment to Excellence (ACE) initiative, which works to provide customers, both external and internal, with an “Excellent Experience Every Time.” She provides ongoing support for Aquatrols’ business outside of North America and is the team leader for Aquatrols’ snow-making additive business.
Moore has served in several different capacities for Aquatrols, including marketing manager responsible for creating and implementing basic marketing and sales activities, vice president of marketing and sales, international marketing manager and director of international business. In 1999 she resumed the position of director of marketing and when Aquatrols created a communications group with the marketing and sales department in 2000, Moore headed up the group with responsibilities for following market trends and collaborating with other departments on the communications plan.
She has also served as a member of the Golf Course Superintendents Association Industry Advisory Council.
ITODA is a national organization representing independently-owned businesses who sell to the turf and landscape industry, as well as the suppliers and manufacturers who sell to them. ITODA’s mission is to strengthen the independent distributors’ marketing position in the golf course, lawn care, landscape and ornamental horticulture plant protection markets through education, training, and communication.