RENO, Nev. - Itronics reported Tuesday that its subsidiary Itronics Metallurgical has completed acquisition of the ownership interests in the Gold'n Gro Guardian trademark, all product rights, and the rights to the repelling formulation used to make Gold'n Gro Guardian from Howland Green, President of Holly Ridge Nursery Co., West Kingston, Rhode Island, the founding member of the North American Deer Management Network.
"We are delighted to have full ownership of the Gold'n Gro Guardian product and trademark and believe that this will become an important addition to the Gold'n Gro product line and are confident that this product will bring value to our shareholders," said Dr. John Whitney, Itronics President. "We are also pleased that Mr. Green has agreed to become Northeast Manager for Gold'n Gro sales development for Itronics Metallurgical, which currently has a photochemical silver concentrator sales office in Springfield, Mass. Mr. Green's Rhode Island location gives the Company a strong regional presence."
Gold'n Gro Guardian will be registered with U.S. Environmental Protection Agency and subsequently in each state in which it will be sold, a process which in its entirety might take two years. The product repels deer and other animals from landscape plantings at commercial facilities and at homes, while at the same time fertilizing the plants. Deer alone are estimated to cause more than $250 million damage annually to landscape plantings.
Itronics Metallurgical will immediately begin to establish distribution agreements and dealer agreements to implement sales of "ready to use" Gold'n Gro liquid fertilizers and liquid fertilizer injectors in the landscape maintenance and wholesale and retail nursery markets in each of the northeastern states in which the products are registered. This approach to market development will generate sales through qualified distributors and dealers who will be able to place the Gold'n Gro Guardian in their sales programs when its registrations are completed.
Itronics, through its subsidiary, Itronics Metallurgical, is the only company in the world with a "Beneficial Use Photochemical, Silver, and Water Recycling" facility that extracts more than 99 percent of the silver and virtually all the other toxic heavy metals from used photoliquids and converts the resulting liquids into environmentally beneficial, chelated, multinutrient liquid fertilizer products sold under the Gold'n Gro trademark, and 5 troy
ounce, 0.999 pure, Silver Nevada Miner numismatic bars. The environmentally friendly liquid fertilizers can be used for lawns and houseplants, and are available, along with Gold'n Gro liquid fertilizer injectors, at the company's "e-store" catalog at http://www.goldngro.com. The popular Silver Nevada Miner bars are available at the Company's "e-store" catalog at http://www.itromet.com.