J-B Weld acquires HERCULINER

MARIETTA, Ga. – The J-B Weld Company announced its acquisition of the do-it-yourself bed liner brand HERCULINER from Old World Industries, LLC.

“The HERCULINER brand embodies strength, durability, self-reliance and the same DIY enthusiasm as our existing J-B Weld customer base, making it an excellent addition,” said J-B Weld Chairman and CEO, Chip Hanson. “We look forward to continuing to build on HERCULINER’s customer reach and leveraging market expertise to provide innovative products to this category and its customers.”

HERCULINER created the original DIY Truck Bed Liner Kit over 20 years ago. Products are built to be strong, durable and easy to apply by providing a textured polyurethane coating that prevents rust without chipping, flaking or peeling.

J-B Weld established itself in the DIY market in 1969 with a metal “cold weld” epoxy adhesive that served as an alternative to traditional torch welding and high strength repair opportunities. Since then, J-B Weld has broadened its product portfolio to meet evolving customer needs, including adhesives for metal, wood, plastic and general-purpose use.