Jacobsen Appoints Agency

Jacobsen, a Textron Company, has appointed Trone as its agency of record for the integrated promotion of turf, lawn, golf, landscape and commercial grounds care business lines.

“We were impressed with Trone’s strategic capabilities and positioning of our products,” explained Dennis Schwieger, vice president of strategic planning and business development for Jacobsen. “We are looking forward to aggressively marketing the Jacobsen branch with this new partnership.”

Trone was selected from a field of three finalists, coming out on top with its specialty in turf-related marketing.