JESCO, a New Jersey construction equipment dealership, announcd that John Deere appointed Emil Pescatore to its dealer marketing board, also known as MARCOM.
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MARCOM (Marketing Communications) is a combination of John Deere marketing professionals and John Deere dealer marketing representatives who meet on a monthly basis to discuss marketing strategies and initiatives for both John Deere and John Deere dealers.
Pescatore's responsibilities include participation in monthly meetings discussing feedback and experiences regarding the dealer and John Deere marketing strategies. Members of the board take successful strategies and implement them in their own marketing efforts.
Pescatore joined JESCO in December of 2003. He previously served as an Assistant Vice President in the retirement group division at Merrill Lynch where he worked for over 5 years. His role as Governmental Sales Manager is to target equipment sales to all governmental agencies such as townships, municipalities and utility companies. Pescatore is also currently managing JESCO's Mt. Holly dealership in Lumberton, N.J. Pescatore holds a Bachelor's degree in Applied Mathematics and Operations Research from Montclair State University.
For more information on JESCO, log onto www.jesco.us or call 1-800-241-7070.