Pittsburgh, Pa. — Jim Westover was appointed president of LandOpt in December. He succeeds Don Evans who served as president for five years. Evans remains a LandOpt board member.
Westover most recently was vice president of product development and sales for Yogi Bear’s Jellystone Park Camp-Resorts. While there, he directed a successful growth strategy that included recruiting multiple new franchises. He also assisted existing operators increase their sales and profitability. Jellystone Park consistently achieved record revenues during his tenure.
“Our goal is to grow sales for our contractors and also expand the LandOpt network,” he said.
A new website to connect customers with LandOpt contractors is currently being developed. Scheduled to launch later this year, it will bring more value to members as well as channel partners. LandOpt also will expand its use of technology with enhancements to its popular financial planning tool.
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