Landscape Workshop hires von Schwarzenfeld, Harris to key leadership roles

Landscape Workshop has added Birte von Schwarzenfeld as chief commercial officer and Jennifer Harris as marketing manager.

Birte von Schwarzenfeld, Landscape Workshop's chief commercial officer

In this role, von Schwarzenfeld will oversee all sales and marketing functions company-wide and will report to CEO J.T. Price.

“It’s a pleasure to welcome Birte to our C-Suite,” Price says. “Her proven success in building high-performing sales and marketing engines in related industries makes her the ideal leader to help drive our next chapter of growth. This move underscores our determination to establish Landscape Workshop as the leading commercial landscape company in the country.”

Von Schwarzenfeld brings more than two decades of commercial leadership spanning industrials, building materials and services. Her background includes revenue and gross margin growth, brand and digital strategy, and customer-experience-led go-to-market optimization. Most recently, as senior vice president of commercial solutions for a $2.6-billion commercial roofing business, she led GTM, marketing and product strategy, and launched services and private-label products. Von Schwarzenfeld holds a master's in business administration with high distinction (Baker Scholar) from Harvard Business School and an M.S. degree in physics from Technical University Berlin.

“I’m honored to join the Landscape Workshop team,” von Schwarzenfeld says. “I’m thrilled about the opportunity to contribute my experience in sales and marketing to improve the customer experience even more and push organic growth to the next level.”

Jennifer Harris, Landscape Workshop's marketing manager

In this role, Harris will oversee integrated marketing campaigns, drive brand strategy and messaging, and manage the company’s digital presence across social media, web and email platforms. She will also support sales growth, while ensuring consistent branding and communications across all channels. In addition, Harris will coordinate trade shows, industry partnerships and vendor relationships.

Harris brings over 15 years of experience leading marketing strategies across health care, financial services, home services and media. She has managed multimillion-dollar campaigns, overseen rebrands, launched multi-state marketing initiatives, and partnered with media and community organizations to expand brand presence.

She is a graduate of the University of Alabama with a bachelor’s degree in communications and public relations and was a member of the track team. She is also a recent alum of the Chief Marketing Officer Institute. Harris is active in several professional organizations, including the American Marketing Association, Women in Business and local chambers of commerce.

Landscape Workshop ranks No. 27 on Lawn & Landscape's Top 100 list.