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LIZTON, Ind. – Jeff Laskowski, founder and CEO of Lastec, announces the hiring of John Mowder as vice president of sales and marketing. Mowder’s primary responsibilities are to expand distribution networks, implement marketing strategies to build brand awareness and execute training programs for dealers and sales staff.
“I am excited about John joining our team,” Laskowski says. “He brings a wealth of knowledge and industry experience to our company.”
Mowder spent nearly 28 years with Dixon Industries, handling all aspects of sales and marketing from 1976 to 1995. In 1995, Mowder was promoted to senior vice president/general manager before assuming the role of president in 1996. Mowder was also active in Outdoor Power Equipment Institute, serving on the board of directors for seven years and as chairman of the board in 2001.
Company officials point out that Lastec has been primarily known as a turf line servicing the golf course industry with a line of articulating rotary mowers that specialize in cutting uneven terrain. With the hiring of Mowder, Lastec intends to enter into the high-end commercial market with a line of articulating mowers and an expanded distribution network. The new product line will be unveiled at the International Lawn, Garden & Power Equipment Expo in Louisville, Ky. this year.
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“You’ll see our Articulators on many of the more prominent golf courses in the world, like St. Andrews in Scotland and The Players’ Club at Sawgrass in Ponte Vedra Beach, Fla.,” Laskowski says. “That’s because the accuracy of cut on any mower is determined by the cutting deck, and more importantly, it’s cutting width. Articulating decks maintain the accuracy of small push mowers no matter how wide they cut. They are more accurate than fixed decks and every top golf course in the world knows it,” continues Laskowski.
Laskowski goes on to say, “Fifteen years ago, rotary mowers in the turf industry didn’t articulate. Golf courses lived with scalping and compromised cut quality to get productivity from wider decks, until we introduced the Articulator in 1990. Now, all courses demand the cut quality of articulating decks. It’s a simple fact that if a more accurate articulating deck is made available to the commercial market, it will become the benchmark by which all other decks are measured. Lastec plans on establishing that benchmark.”
For more information about Lastec, call 800/515-6798 or visit www.lastec.com.