Leaping for a Cancer Cure

The mascot of a Florida lawn care company hopped around Daytona Beach recently in support breast cancer research.

Middleton Lawn & Pest Control sent Leap, its animated frog icon, to motivate participants in the 7th Annual Susan G. Komen Race for the Cure. The event, May 10th, was part of a nationwide series of fundraising races planned in an effort to find a cure for the lethal disease.

“Middleton is proud to be a part of this growing foundation,” explained Greg Clendenin, president of the full-service green company. “Throughout our company’s 50-year history, our constant commitment to giving back to the community has remained strong.”

Staged on the Daytona International Speedway, the race saw more than 4,000 walkers and runners this year – a significant increase from last year’s 3,000 participants. And leap was on hand to encourage and support those in attendance.

In addition to this cancer-curing endeavor, the Orlando-based lawn care company supports other local organizations as well. Middleton Lawn & Pest Control sponsors 18 Little League teams throughout Florida and contributes to the Orlando Science Center, the High-Tech Tutoring Center, Charity Cars, Inc., the Boggy Creek Gang and other charitable organizations.

The company recently was honored at the annual “Children Must Count” Awards, where it earned the “Corporate” finalist award. The honor recognizes individuals, organizations and businesses for their volunteer efforts on behalf of children, families and seniors in the community.

The author is Assistant Editor-Internet of Lawn & Landscape magazine and can be reached at aanderson@lawnandlandscape.com.