New platform Legacy Lawns launches with 5 unified brands

Legacy Lawns, a new national lawn care platform company, launches with five strategic partnerships — King Green, Purple Care, Georgia Lawngrowers, Coastal Turf, and Perm-O-Green.

“We didn’t start Legacy Lawns because the industry needed another platform,” says Jennifer Jorge, co-founder and CEO. “We started it because too many great companies disappear the moment the founder steps away. That shouldn’t be the ending of a good story.”

The idea for Legacy Lawns was born from a collaboration between industry leaders and King Green, a family-owned lawn care company founded in 1987 by Charlie King. King Green grew into a second-generation business under Jorge’s leadership.

“King Green has always been about people — our customers, our employees, and the communities we serve,” King says. “I am grateful to have stumbled into lawn care at a young age, to have raised my family in thiindustry and to have seen the industry grow and expand into something greater than anything I could have imagined. Now it's time for the next generation of leadership to take it into the next chapter- that is Legacy Lawns. Alongside my daughter, there are incredible leaders from this industry, growing and scaling Legacy Lawns the right way, and having fun while doing it.”

“King Green is our foundation,” Jorge adds. “It’s where I learned that success isn’t just revenue—it’s how your people feel coming to work, and how customers feel when they see your trucks pull up.”

Legacy Lawns partners with lawn care, pest and turf businesses — often companies that have served their communities for 20 years or more. Each brand keeps its name and leadership. All employees remain with their respective companies, bringing Legacy Lawns’ workforce to more than 200 team members nationwide.

“We’re not in the business of erasing legacies,” says Benjamin Allen, co-founder and chief systems & implementation officer. “We’re in the business of honoring them. Owners pass us the torch knowing their people, their customers, and their reputation are in good hands.”

Benefits for those companies joining Legacy Lawns include enhanced employee benefits and continuing education to technology, marketing, finance and agronomic support.

Legacy Lawns companies

• King Green (Georgia, South Carolina, North Carolina)
  
• Georgia Lawngrowers (Suwanee, Georgia)
  
• Purple Care (Fort Worth, Texas)
  
• Coastal Turf (Charleston and Myrtle Beach, South Carolina)
  
• Perm-O-Green (Wichita Falls, Lubbock, Longview, Tyler, Fort Worth, Texas)
  

Additional partnerships are forthcoming.

As part of the Purple Care partnership, founder Justin Berg has joined Legacy Lawns as vice president of the Southwest region.

“This partnership wasn’t about selling a business,” Berg says. “It was about protecting the people who helped build it.”

Headquartered in Gainesville, Georgia, Legacy Lawns is headquartered in Gainesville, Georgia. 

“Our goal isn’t to be the biggest,” Jorge says. “It’s to be the place owners trust with their life’s work, and where employees can build a future, they’re proud of.”