Industry veteran launches online equipment marketplace

TREASURE ISLAND, Fla. – Kevin Sabourin, a veteran of the equipment industry for more than 15 years, has launched a new online equipment marketplace, Equipmentsite.com. The searchable equipment website utilizes the latest web design, search engine optimization (SEO) and social media opportunities to encourage interaction between buyers and sellers and maximize potential for equipment sales.

“Equipmentsite.com is not just another used equipment site,” said Sabourin. “Our focus is more holistic. We strengthen the dealer’s enterprise by promoting the value of an online presence, and improve that further employing the latest SEO techniques.”

For a small yearly commitment, dealers are able to build their own site within the Equipmentsite.com platform. Their site then enables them to list used equipment inventory, pre-sell trade-ins or even promote new equipment on their lot.

“The way business is conducted has changed with the convenience of the Internet,” Sabourin said. “The web expands sales territories and gives businesses a 24 hour store front. If you’re not there, you’re missing major opportunities. If you’re not dominant, or at least easy to find, you might as well not be there. It’s just that simple.”

For more information, visit www.equipmentsite.com