Cub Cadet acquires Advanced Turf Technology

VALLEY CITY, Ohio – Cub Cadet, a worldwide leader in outdoor power equipment, has expanded its presence in the sports turf market with the acquisition of Advanced Turf Technology. The UK-based company produces cutting reel mowers and cassettes specially designed for the sports field and golf maintenance markets.

The recent acquisition and continued investment in technology is part of Cub Cadet’s commitment to provide turf professionals with innovative power equipment and tools to cover all aspects of precision turf care. This acquisition follows the recent acquisitions of CORE Outdoor Power and Precise Path Robotics.

"The addition of Advanced Turf Technology into the MTD family further demonstrates our ongoing commitment to the professional turf markets," said Rob Moll, CEO, MTD Products, which includes the Cub Cadet brand. “Cub Cadet is dedicated to providing innovative products that enable turf managers worldwide to produce the highest quality playing surfaces. Beyond improving productivity, these products enhance environmental stewardship – an increasingly important attribute for many groundsmen and facilities worldwide.”

Well-established flagship products from Advanced Turf Technology include the TMSystem and the INFiNiCut. These premium, environmentally friendly products have been proven by Premier League clubs, golf courses, and sporting facilities around the world.