MEMPHIS, Tenn. – TruGreen has appointed three new executives to its leadership team, effective throughout January and February.
Michael Sims joins TruGreen as senior vice president and chief financial officer, and the company hired Anthony Conversa as chief growth officer and Ayman Taha as chief information officer. All three will report to TruGreen President and CEO John Cowles.
"We are pleased to welcome Michael, Anthony, and Ayman to TruGreen as we focus on helping our customers live life outside. Each leader brings a tremendous depth of relevant experience and a proven track record of success to our organization," Cowles said. "I look forward to working with them to create and deliver a comprehensive customer experience with innovative products and services."
Prior to joining TruGreen, Sims provided financial guidance and drove operational efficiency at businesses like AdvancePierre Foods Holdings and Chiquita Brands International. In his most recent role as senior vice president and CFO of AdvancePierre, he led the company through an IPO and subsequent acquisition by Tyson Foods. At TruGreen, Sims will be responsible for driving sustainable revenue and EBITDA growth.
Conversa comes to TruGreen from Brinks Home Security where he served as chief marketing officer and most recently, as president of the direct-to-consumer division. At Brinks Home Security, Conversa managed offline and online media channels and developing digital assets designed to attract and retain customers. As TruGreen's first chief growth officer, Conversa will lead customer service, research and development, corporate communications and marketing for TruGreen.
Taha brings 25 years of information technology experience to TruGreen. He previously led the technology organization for Avnet's global digital transformation. Most recently, Ayman served as senior vice president of enterprise technology solutions at MGM Resorts International. At TruGreen, he will be in charge of developing digital technology designed to enable an improved consumer and associate experience.
"I believe adding this array of leadership talent will help TruGreen focus on building an even stronger team to deliver best-in-class customer service and innovative solutions that will position our business to achieve the next level of growth," Cowles said.