The Grounds Guys featured on “Undercover Boss”

ORANGEVILLE, Ontario – Dina Dwyer-Owens, chairwoman and CEO of The Dwyer Group, appeared on CBS’s reality show “Undercover Boss.”

The two-time Emmy nominated “Undercover Boss” kicked-off its third season on Jan. 15 and continues the quest to enable company leaders to embark on grassroots journeys within their own organizations. 

Dwyer-Owens accepted that opportunity, going undercover within The Dwyer Group, a company known for its franchise brands: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International and The Grounds Guys. Across the system’s 1,600 franchises is a world of plumbers, electricians, landscapers and more. The franchise family makes some 2 million residential and commercial service calls each year and celebrated its 30th anniversary in 2011.

For Dwyer-Owens, it was a hallmark occasion to fulfill a long-held dream to ride in service vans out in the field. The CEO-turned-service-professional donned company uniforms to see life as a potential trainee whose service brands represent some of the most male-dominated industries.
 
Dwyer-Owens has championed The Dwyer Group Code of Values and its themes of respect, integrity, customer focus and having fun in the process as a foundation for the company’s success. The service brands will account for more than $750 million in annual system-wide sales this year. “Undercover Boss” viewers saw her journey to customers’ front doors to find out how those values and the corporate culture were being embraced by service professionals on the front line.

Click here to watch a short promo of Undercover Boss or click here to watch the full episode.