For landscape contractors looking to grow their businesses, franchising offers the advantage of bringing other talented people’s sweat equity into their own workforce. John Reynolds, president of the International Franchise Association’s Educational Foundation, uses the founder of Holiday Inn as an example. In the 1950s, Ken Wilson had a vision to create a chain of hotels across the country, but he quickly realized that he couldn’t build enough hotels fast enough to create the network he envisioned. He realized that he needed to find investors and partners who would join him in growing the business over time.
“That’s the essence of franchising; it's finding people who will share your passion and enthusiasm for your business and who will put their money and time and effort into making it a success,” Reynolds says.
But there are many criteria and obligations that a contractor must first meet to ensure franchise success.
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