Fairfax, VA – To address the workforce shortage, the National Association of Landscape Professionals (NALP) created Landscape Career Day, a nationwide program to bring attention to the careers that exist within the lawn and landscape profession.
Industry companies are encouraged to host events at their company and within their communities that showcase industry careers and highlight the professional paths that exist. To help companies host these events, NALP’s Industry Growth Initiative created a 21-page toolkit, available online here.
The toolkit offers step-by-step instruction for managing several types of events, from community service projects to career fairs to school presentations. It also provides resources including promotional fliers, digital ads, letters to invite elected officials and educators, letter to request to host a school event, artwork for banners, activity guides and more.
Companies are asked to register their projects with NALP so the association can track the number and types of events being held across the country and communicate with event hosts. Click here to learn about registering your event.
“Landscape Career Day is modeled after similar events held in other industries that have proven that positive exposure to a profession can dramatically impact students’ interest in pursuing related careers and educators’ interest in encouraging students to pursue related career paths,” said Missy Henriksen, NALP’s vice president of public affairs. “We need to change people’s impressions of the profession by helping them touch and feel the important and rewarding work done by the talented men and women who help families, communities, and the environment each and every day.”
Henriksen talked to Lawn & Landscape about the association’s goals for Landscape Career Day for our cover story in January, which can be read here.
The event and supporting resources were created under the direction of the Industry Growth Initiative, which is charged with growing the industry and its workforce.