ALCC partners with NALP's Industry Growth Initiative

Fairfax, VA – The National Association of Landscape Professionals (NALP) announced the Associated Landscape Contractors of Colorado (ALCC) is the first association to partner with NALP in support of the Industry Growth Initiative, NALP’s program responsible for growing the industry and its workforce. As a demonstration of their commitment, ALCC committed $15,000 in seed money toward the initiative, with a goal of raising $75,000 in support from its membership.

“ALCC is excited to participate in this initiative,” said ALCC President Mike Ransom. “We have made a sizable contribution to (the Industry Growth Initiative) and will encourage our members to do the same. While the Colorado landscape industry is working tirelessly to increase the workforce within our state, we understand that a national effort is necessary to raise the profile of our industry, demonstrate our professionalism and promote the opportunities our field holds for those looking for a rewarding career.”

Sabeena Hickman, NALP’s CEO, thanked ALCC for its partnership. “Promoting the industry and working to attract the best and the brightest to the field can only be accomplished by unified efforts among stakeholders.”

Funding for the Industry Growth Initiative supports programs designed to raise the visibility of industry careers. Advertising campaigns, media relations efforts, marketing collateral, promotional videos and social media outreach are some of the tactics being used to enhance the public’s understanding and drive job seekers, as well as students, teachers and parents to NALP’s Landscape Industry Careers website to learn more about jobs.

“In light of Colorado’s unprecedented growth, coupled with historic low unemployment, we understand how crucial it is to demonstrate the career opportunities within the landscape industry,” said ALCC Executive Director John McMahon. “Through (the Industry Growth Initiative), we hope to reverse the decline of enrollment at trade schools as we increase the availability of related skills and training in our state.”

Find out more about the Industry Growth Initiative here.