This year, Bobcat Company produced the millionth Bobcat loader, which is an accomplishment more than 55 years in the making. During that time, a million Bobcat loaders have helped hundreds of thousands of customers do countless jobs, so the yearlong celebration and “Unstoppable” campaign are focused less on the actual millionth loader that rolled off the line in 2014. Rather, this celebration is about what Bobcat Company has accomplished in building all 1 million loaders, which is unique in the compact equipment industry. Bobcat Company’s 50th anniversary in 2008 celebrated history and heritage, but the “Unstoppable” campaign celebrates this tremendous milestone and the fact that Bobcat has no plans to slow down.
The celebration started in January, as Bobcat Company kicked off a contest to give away a Special Edition One-Millionth Bobcat Loader to whoever could best answer the question, “How does Bobcat make you unstoppable?” The contest was open to the general public through June 30, and entries were judged on completeness and creativity. Bobcat also gave smaller prizes to weekly and monthly winners who went on to qualify for the grand prize (the contest was open to residents of the continental United States and Canada, excluding Quebec).
The grand prize winner was Steven Klumker of Mancos, Colo. who was chosen from more than 12,000 entries to win a Special Edition One-Millionth Loader.
Bobcat Company social media channels – Facebook, Twitter, LinkedIn, Google Plus, Flickr and YouTube – feature various elements of the celebration and Unstoppable content and promotions. Fans and followers can participate in merchandise giveaways and trivia contests, show pride by selecting a “pride badge,” share stories and read about how others are joining in the celebration. A special app enables customers to upload photos and apply a custom “One Million Strong” treatment.
Bobcat Company is also featuring several campaign videos, including a series called “On the Line,” which highlights the individuals behind the making of Bobcat loaders and the heart and soul they put into building them. Another video shows a morphing evolution of Bobcat loaders over the last 50 years. For more information on the celebration and the contest, and to access Bobcat social media channels, visit Bobcat.com/Million. Or visit our Facebook page at Facebook.com/BobcatCompany.