Millennial Kelly Dowell launched an online course, “Recruit Like a Pro for the Green Industry,” to help companies that are struggling or feeling defeated when it comes to recruiting and hiring locally. The at-home study process teaches participants how to fully utilize the internet to recruit highly qualified lawn care and landscaping employees quickly.
Dowell serves as owner of Keldo Digital, a company that can help small businesses in the green industry develop sales, marketing and recruiting efforts. She also served as business developer at Dowco Enterprises for five years prior to starting her business. Lawn & Landscape magazine named her its first Emerging Leader Award recipient in 2017 as well.
In addition, Dowell tested some of the material in the recruiting course while working at Dowco Enterprises, which provided the company with innovative strategies that the company is still using today. The company was able to recruit more than 30 quality new hires within one month as a result of these strategies.
The five sections of “Recruit Like a Pro for the Green Industry” course include:
1. Using online marketing to attract new hires
2. Optimizing your website and free media for profits
3. How to use the “big three” for recruiting
4. Ways to excite and attract your best future hires
5. Using technology tools to boost your results
Click here for more information about the course, which is available for immediate purchase and accessible using a custom login and password. Each session comes with a printable action guide that walks participants through small steps toward building a smarter recruitment system. A community of peers is developing within the site and leading each other to even greater success through sharing best practices.