Primera Cooperative announces new CEO

Todd Ferguson has been selected to lead the Primera Cooperative as its chief executive officer effective April 2018. The Cooperative serves 61 owner-companies and represents hundreds of millions of spend in the golf turf, landscape, ornamentals, and related markets.

Ferguson joins Primera from his recent role as president of Target Specialty Products, a national distributor of turf and ornamental and pest control products to the professional markets.

Over Ferguson’s career he has led business in the pest control service, landscape and distribution industries for more than years. In addition, he has served on a variety of industry boards, including a role as executive vice chairman of the Plantscape Industry Alliance, and most recently as board member of Primera.

“I am truly excited about this opportunity to continue to serve the broader turf and ornamental industry that has been so good to me, and I look forward to giving back to the professionals in the industry who improve our lives by enhancing our places of business and recreation.” Ferguson says. Jim Coens, chairman of Primera, said “Along with the entire Primera board of directors, I am very much looking forward to working with Todd in this new capacity as we grow our businesses and improve our industry.”