OmniEarth introduces Yardographics

OmniEarth has introduced Yardographics. Powered by the OmniParcels database, which analyzes and classifies land cover from satellite and aerial imagery, Yardographics identifies, categorizes and analyzes property attributes and landscape features within geographic areas. 

 

“Anyone marketing or delivering green industry products and services can now zero in on their potential customers with greater precision,” said Jonathan Fentkze, co-founder and chief operating officer, OmniEarth. “If you use demographic data to target areas for marketing and advertising, Yardographics refines your view with comparative information on outdoor spaces.” 

 

Yardographics provide a much more complete picture of geographic areas than demographics alone. For example, demographics reveal that the populations of Arlington and Fairfax Counties in Virginia are similar in terms of age, race, income and education. Yardographics reveal the critical fact that residents of Fairfax are four times more likely to have single-family homes with yards than people who live in Arlington. Thus, Yardographics help green industry manufacturers and professionals make the most of marketing budgets by supporting pinpoint targeting of tactics such as direct mail and local advertising.

 

OmniEarth’s team of data scientists and remote sensing experts apply a set of proprietary algorithms to combine aerial and satellite imagery with other geospatial data to determine the existence, size and shape of property and landscape features on areas of land. Yardographics identify and quantify the footprints of buildings, impervious surfaces and turf and locate features such as pools, decks and solar panels. 

 

To get started with Yardographics, the OmniEarth Residential Turf Index is available in the company’s online store. A sample data set is also available for a free download.