7 strategies for turning clients into keepers

“This is a customer business,” says Jerry Leary. “And, the customer is always right,” he says, reciting an old adage that rings true today. Customers still want that relationship – they want to work with providers they trust and professionals who are knowledgeable. Leary is president of Lawn Pro in Virginia Beach, Virginia, and after 37 years in the lawn care business, the average customer has been with his firm for almost 20 years.

He always takes the time to address clients’ questions. “They are putting all of their faith and confidence in us,” he says.

Here are seven strategies that Leary and other lawn care operators across the country use to keep their customer retention rates high.

For the full story, in the March issue, click here.