ASV Holdings announces new VP of sales and marketing

GRAND RAPIDS, Minn. – ASV Holdings, provider of rubber-tracked compact track loaders and wheeled skid steer loaders in the compact construction equipment market, announced that Justin Rupar has been named vice president of sales and marketing. Justin will report directly to Andrew Rooke, ASV chief executive officer, and will have responsibility for the overall management of sales and marketing and distribution of ASV products worldwide. In addition, Justin will have responsibility for providing strategic leadership and focus that drives the achievement of volume, share and profit goals.

Justin joins ASV with more than 25 years of experience from leading global industrial equipment companies, having spent 16 years in senior sales and marketing positions with both Yanmar America and Yamaha Motor Corporation, U.S. Additionally, he retains strong ties to many well-known companies in the industry such as Manitou, Wacker Neuson, Komatsu America, John Deere, Ditch Witch, Ingersoll-Rand and Thermo King.

Andrew Rooke, chief executive officer of ASV Holdings, said, “We are very excited to add Justin as a new member of our leadership team. We look forward to his contributions and leadership to help drive continued growth of the ASV brand and to fulfill our mission to earn recognition as the industry leader in performance, reliability, quality and customer satisfaction.”

Justin has earned his MBA from The University of Georgia, Terry College of Business in Athens, Georgia, and completed his undergraduate degree at St. John’s University in Collegeville, Minnesota and the University of Salzburg in Salzburg, Austria.