Village Nurseries doubles annual sales in Texas

ORANGE, Calif. – Village Nurseries, a specialty grower for landscape professionals, announced that sales were rebounding, especially in Texas where 2010 sales doubled over 2009 even as other wholesale nurseries have gone out of business or reduced operations in the wake of the recent recession.

Village Nurseries penetrated the Texas market seven years ago as part of its expansion outside California. But unlike California, where the company sells directly to landscape professionals, Texas uses a different model in which professionals buy from independent rewholesalers. Village Nurseries works exclusively with rewholesalers in Texas rather than selling directly to the landscape professionals.

“Since I live in Texas, I know the client base, and I’ve developed long relationships with the rewholesaler and the independent garden centers,” said Michael A. Mireles, territory manager for Village Nurseries. “We have a diverse product line of high quality shrubs and trees, so rewholesalers can get all their needs met in one place. We also offer the ability to cross-dock material from different locations, which makes it easy to buy from us.”

“We have been fortunate that our conservative business approach has allowed us to ride out the current recession,” said David House, Village Nurseries CEO. “When other wholesale nurseries reduced size or went out of business, they left a large void that we have been able to fill. Also, the construction business – our bread and butter – is currently stronger in Texas than in the rest of the country. Thanks to our dynamic management team, we’re prepared to increase sales even more as the economy rebounds.”

In addition, the company has forged an alliance with Monrovia to wholesale its proprietary and patented plants, and have an agreement with Anthony Tesselaar USA, Inc., to sell its proprietary product lines including its Flower Carpet rose lines.