Lawn & Landscape has conducted a national survey of American homeowners to understand what they think of landscaping, lawn care and hardscaping and, by extension, what they think of the contractors who provide those services.
Slightly more homeowners hire out their lawn care services than maintenance services – about a third pay for a professional lawn care operator to treat their turf. But they’re not as satisfied with LCOs as they are with maintenance contractors. Just 36 percent can be classified as promoters, and lawn care as a business gets an NPS score of 21 – half that of landscape maintenance. But your current customers do value your expertise – the top motivators for hiring an LCO are that you have access to better products and have the knowledge to keep the lawn looking better. Also, half of homeowners say they would likely pay for additional treatments if their LCO recommended them. But they wouldn’t pay too much extra. Two-thirds say they would be willing to pay $50 or less, even if they were guaranteed better results.
To read the full Grow the Market report, click here.