American SportWorks announces rebranding

Now called American Landmaster, the company is also launching a new line of UTVs.

FORT WAYNE, Ind. – American SportWorks has announced the rebranding of the company as American Landmaster. For more than 50 years, American SportWorks has been manufacturing and distributing on and off¬-road vehicles.

Now, American SportWorks is re-introducing the brand as American Landmaster. 
 
“The same everyday reliability that we’ve built for over 50 years is now lived out as American Landmaster,” said Kent Rice, president and CEO.
 
In addition, American Landmaster will unveil a completely new, re-engineered line of UTVs at the National Hardware Show in Las Vegas, Nevada starting May 4. 
 
Come and see the all-new line of UTVs at booth #12633 at the National Hardware Show.
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