Eight ways to differentiate your business

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There are close to 475,000 landscape businesses in the United States, according to statistics posted on the National Association of Landscape Professionals’ website. That means there could be 10,000 businesses or more in your state alone. That can make it difficult for each company to stand out from all these businesses. What will help you say goodbye to status quo and turn your company into one that distinguishes itself from the rest of the competition?

There are some things companies both big and small can do to distinguish themselves. Some are easy to put into place while some are harder and require more effort. If you put even one of these eight tips into practice, you will be making your company a better place to work and you will own a healthier business that will be more appealing to your customers.

1. Take great care of your employees.

Create a Policies and Procedures manual so that your employees have a clear understanding what is expected of them. Be sure to have annual evaluations where you can share what you appreciate about each employee and areas in which they need to grow. Be generous with raises and incentives. Make your company a place where your employees want to stay. This is beneficial not only for them, but for you, too. Training new employees is expensive.

Read the full list from the April issue here.