If we don't, who will?

April's Hire Power column looks at the future members of the industry and what current members can do to get them on board.


Over the years, I have been fortunate to meet many great business leaders in the industry. Our general conversations often lead to a discussion about our families and passion for this crazy world of landscape and horticulture. Yet, I would guess about 75 percent of the folks I speak to about their kids make it very clear that they do not anticipate (or do not want) their children to join the green industry.

“Really?” is my usual reaction. “Why not?”

There are many answers of course, including the disappointing, “I don’t want them to deal with what I have dealt with over my career.” Then, there are the more encouraging answers that their children are finding their own passions and pusuing them, regardless of whether they slightly disappoint mom and dad.

For the full story, click here.

No more results found.
No more results found.