Vista appoints new district sales manager

Vista Professional Outdoor Lighting announces the appointment of Jason Radake as district sales manager, Southeast Region.

Radake will support the sales of Vista products in Georgia, Tennessee, Alabama, and North Florida. His duties will include collaborating with Vista’s distributors in the development and implementation of annual marketing plans and providing customer support to landscape lighting installers and designers. He will also assist in the implementation of Vista’s educational programs for distributors and contractors.

“Jason’s extensive experience supporting landscape contractors make him uniquely qualified understand their evolving needs with high efficiency lighting.” said Rick Baird, national sales manager.  “Adding Jason to our team further strengthens our commitment to be a leader in customer support and education.”

An industry veteran, Radake was previously senior sales manager for Aquascape, Inc. where he managed sales and support for water gardening and landscape products in the Southeastern United States. In addition, Radake previously held irrigation and lighting sales management positions with John Deere Landscapes and Central Irrigation Supply.   

Radake attended Gwinnett Technical Institute in Georgia where he studied management and landscape design.