RIVIERA BEACH, Fla., – Doug Finch will lead the K-Rain sales organization in the southwest, bringing 25 years of green industry experience.
Working in a variety of management positions in the wholesale distribution side of the irrigation business, Finch led the charge to educate contractors about the importance of water conservation. “I have a great passion to increase awareness that 50% of the water we use is wasted due to inefficient watering methods and systems. If I can affect change among installers to recommend water-efficient products like the ones at K-Rain, I feel I’ve done my job to protect our natural resources”, Finch said.
Finch will be promoting the use of K-Rain intelligent flow technology irrigation products in his home state of Colorado, as well as Utah and New Mexico.