In the service industry, your website is your storefront these days. But more than telling your potential customers about your services and prices, your site is a way to introduce your company and what it’s all about.
“Most people, when they’re looking for a landscaper, even if it’s through a referral, are going to go to your website,” says Paul Maskill, operations manager at Just Green Lawn & Landscaping in Raleigh, North Carolina.
Just Green’s plan was to tell the company’s story, not just prices and services. “We really want to show the value of what we do and how it’s going to save customers time, why we’re different from other people and kind of tell people who we are from that standpoint,” Maskill says.
Matt Hayko, president of Complete Lawn Care & Landscaping in Dale, Indiana, launched his first website five years ago and says it’s a night-and-day difference. He puts it this way: “I wanted (my site) to tell a little bit about who we are and what we’re trying to achieve – things like that,” he says. “Why should I spend a bunch of time telling people I landscape and I mow grass when the name of the company is Complete Lawn Care and Landscaping?”