LOUISVILLE, Ky. – Hardscape North America's (HNA) 2017 program for dealers will focus on not only the economy's upswing and what to expect, but also on generating profits and growing a company in both a rural and urban setting. The HNA Dealer Education Program will be held on Wednesday, Oct. 18, from 9:30 a.m.-3 p.m., at the Kentucky Exposition Center in Louisville, Kentucky. Following the program, the HNA and GIE+EXPO trade show floors will be open exclusively to dealers and media from 3-7 p.m. as part of Dealer Day.
HNA 2017 is open to all industry participants on Thursday and Friday, Oct. 19-20.
The 2017 Dealer Education Program is designed to accomplish two simple objectives: overcoming the challenges in a dealer's market in order to grow their company and identifying what works and doesn't work in a dealer's unique market area – urban and rural.
This year's Dealer Education Program industry speakers are Derek Whisenand (Whiz-Q Stone), Shaun Yeary (Greendell Landscape Solutions), Bill Gardocki (Interstate Landscape Co. Inc.) and Jesse Cravath (Ewing Irrigation & Landscape Supply).
Dr. Alan Beaulieu of ITR Economics will close out the Dealer Education Program with a presentation titled "A good year." Beaulieu will speak on increasing profits based on business cycle trend analysis.
The HNA Dealer Education Program registration is $194 for ICPI, BIA and NCMA members and $219 for non-members (registration does not include trade show admission). The HNA Dealer Networking Reception, which will be held on Wednesday, Oct. 18, from 7-10 p.m., at Howl at the Moon in downtown Louisville, is included with the Dealer Education Program registration.
HNA 2017 early-bird registration is now available for $15 (fees increase after Friday, Sept. 8). HNA registration includes access to both HNA and GIE+EXPO indoor exhibits, access to the 20-acre Outdoor Demonstration Area, entrance to the HNA Hardscape Project Awards Presentation on Thursday, Oct. 19 and three free concerts at Fourth Street Live!
For more information on the HNA Dealer Education Program and Dealer activities, and to view a schedule and list of speakers, visit www.HardscapeNA.com.