Grand Haven, Mich., – Spring Meadow Nursery, developer of the Proven Winners ColorChoice flowering shrubs, has launched a fully redesigned website with new interactive user tools designed to improve the user experience and reinforce the updated company brand.
With a goal to give customers an easier way to learn about Proven Winners ColorChoice plants, Spring Meadow’s new website allows visitors to browse information based on a wide selection of criteria, giving them access to product information via streamlined menus, clearer navigation and a responsive layout for all types of media, from desktop computer, to handheld devices.
Other additions to the site include a new plant comparison feature and resource center. The plant comparison tool allows users to choose up to four plants from the site and compare them side-by-side, matching features such as planting zones, sun exposure, habit, finish type, bloom time, availability, foliage color and flower color. The searchable resource center, provides growers and landscapers with downloadable, ready-made tools.
Additional upgrades include an improved product search feature, a cleaner description area that separates information that growers might be looking for from the information landscapers or consumers need, habit icons for every plant, updated keywords and plant descriptions and an increased selection of larger-sized plant photos.
“The new website gives us significantly more opportunities to tell the story of Spring Meadow and what makes us different,” said marketing specialist Stacey Hirvela.
The new website comes after the release of the new company logo in December 2017.