Bang for your buck

Whether you’re making the leap from hand drawing to software, or simply switching from one brand to another, Phil Ogilby, CEO of Stack, says it’s important that once you make a commitment to a design software, you stick to it.

“The tendency is when they run into something they don’t know how to do … a lot of times folks will move back to what they used to do, he says.”

David Sloan, marketing director at Drafix, says you need to make sure you and the relevant team members are trained on it, similar to how your crews would be trained on the in-field equipment you use.

“It’s a tool just like anything else, he says. “It just needs to be used properly.”

For the full story, in the June issue, click here.