Nutri-Lawn has added Jackwayne Balancio to its staff in the new role of digital marketing manager.
Previously outsourced to agencies, this new role will lead from within the organization, develop and execute marketing and advertising strategies, initiatives, programs, processes and applications for all Web related activity to increase customer acquisition and brand growth for Nutri-Lawn.
Balancio joins Nutri-Lawn from Direct Energy where he led the Web development team managing more than 1,000 Web pages, marketing strategies and campaigns to increase Web traffic and sales, as well as new initiatives in mobile marketing and social media. Balancio has extensive experience with the home service sector and franchise services. Prior to joining Direct Energy, he worked with Web development consulting firms where he was involved in building digital call centre management systems and Web marketing strategies for auto, finance, mortgage firms, and political campaigns. Balancio is currently a member of the Board of Directors for the Mississauga Youth Games (MY Games) as an online-marketing and communication specialist.
At the outset, Balancio’s focus will be on enhancing SEM (Search Engine Marketing) campaigns for franchise operations as well as lead the strategy execution on SEO (Search Engine Optimization), while further developing social media, mobile marketing and other digital marketing initiatives.